Skincare

  • True Botanicals

    Luxurious, clinically proven skincare powered by plant actives like Chebula. MADE SAFE certified and founded after the creator's cancer diagnosis inspired her to rethink what we put on our skin. Science-backed results without the toxins.

  • Dore

    French pharmacy-inspired skincare for people who'd rather be outside than in front of a mirror. Simple, effective, EWG Verified formulas made in France. They call themselves "the white t-shirt of skincare" — foundational beauty that sets you free.

  • Kinship

    Playful, probiotic-powered skincare designed for sensitive skin. Their Kinbiome technology strengthens your skin barrier while sustainable packaging (made from ocean waste plastic) protects the planet. Clean beauty that's actually fun.

  • LINNE

    Small-batch botanical skincare crafted from wild-harvested and organic plants. Named after the father of modern botany, every formula is nutrient-dense and free of synthetics. Carbon neutral, plastic negative, and Leaping Bunny certified.

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Mens

  • JackFir

    Clean men's skincare born from a cancer survivor's mission to eliminate toxic chemicals from the bathroom. EWG Verified and Leaping Bunny certified with 70% organic ingredients. Woodsy, nature-inspired scents that feel like the great outdoors.

  • Brooklyn Grooming

    Handcrafted in small batches in Brooklyn since 2012, this apothecary-style line blends old-school grooming traditions with modern formulations. All-natural botanical ingredients housed in vintage amber bottles and metal tins. A love letter to classic men's grooming.

  • Hygiene Lab

    A complete head-to-toe routine that's EWG Verified and built to work together as a system. Launched in 2023 for men who want non-toxic basics without the guesswork — shampoo, face wash, deodorant, the works. Clean ingredients, full transparency.

  • Jack Henry

    California-made self-care essentials with zero synthetics. Started when the founder counted 33 ingredients in his hair product and decided to make his own with just four. Minimalist formulas in elevated glass packaging that make the morning routine feel intentional.

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Food

  • Date Better

    Woman-owned snack brand turning nature's candy into something crave-worthy.

  • Brodo

    Chef-crafted bone broth born from the takeout window of a James Beard Award-winning NYC restaurant. Organic, pasture-raised bones slow-simmered with real vegetables — never from concentrate. The kind of broth that tastes like someone's grandma made it.

  • Algae Cooking Club

    The do-everything cooking oil made from microalgae. Developed with Eleven Madison Park's Daniel Humm, it has a 535°F smoke point, neutral buttery flavor, and uses a fraction of the land and water of traditional oils. The future of the pantry, available now.

  • Supernatural

    Dye-free sprinkles and baking ingredients that prove clean can still be fun. Colors from plants like spirulina and turmeric, no soy, no gluten, 100% vegan. Female-founded and made in the USA for bakers who read labels.

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N/A Drinks

  • Recess

    Sparkling water infused with adaptogens and magnesium for those of us with too many tabs open. American ginseng, L-theanine, and lemon balm to take the edge off without checking out.

  • Tilden

    Award-winning non-alcoholic cocktails with a beginning, middle, and finish — like a real drink should have. Founded by two Harvard Business School grads who wanted complexity without compromise. No added sugar, no adaptogens, no mind-altering anything. Just pour over ice.

  • Kin Euphorics

    Functional beverages designed to create a natural buzz — co-founded by Bella Hadid and rooted in Ayurvedic medicine. Adaptogens, nootropics, and botanicals that uplift mood and ease stress without the hangover. The original social tonic for people who want to feel something.

  • Pathfinder

    A bold non-alcoholic spirit that's become the cult favorite of serious bartenders. Copper-pot distilled with wormwood, saffron, juniper, and Douglas fir for an amaro-like bitterness that actually delivers. The New York Post called it "the Pappy Van Winkle of non-alcoholic drinks."

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Home Cleaning

  • Aunt Fannies

    Cleaning powered by vinegar, baking soda, and plants. Founded by a father whose son's health issues led him to eliminate harsh chemicals. Dermatologist-tested, hypoallergenic, and cruelty-free.

  • Koala Eco

    Australian-made cleaning products scented with native essential oils like eucalyptus and lemon myrtle. Founded after the founders' infant son was diagnosed with cancer, driving them to eliminate toxins.

  • Dirty Labs

    Bio enzyme laundry detergent using proprietary Phytolase® technology—plant and sugar-derived surfactants that precision-target stains without petroleum chemicals.

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Pets

  • Polkadog

    Boston's beloved pet bakery since 2002, founded for a one-eyed rescue Boxer named Pearl. Treats handcrafted daily at Boston Fish Pier using locally sourced, single-ingredient recipes—famous for their Cod Skins dehydrated right on the waterfront. 1% for the Planet member, no additives or preservatives, 100% USA made.

  • Native Pet

    Vet-developed supplements using clean, whole-food ingredients like Alaskan wild-caught salmon oil and organic pumpkin. Their 11-in-1 Daily is the only pet product with Clean Label Project certification, tested for 150+ contaminants. Formulated with one of just 40 Board-Certified Veterinary Nutritionists in the USA. No fillers, no fluff.

  • Karma Cat

    Handcrafted wool toys and pet caves made by women artisans in Nepal from Himalayan and New Zealand wool blend. Fair Trade Federation member since 2013. Lanolin-rich wool naturally attracts cats (similar to catnip), helps clean teeth, and the scent reminds pets of their mother. AZO-free non-toxic dyes, Pet Sustainability Coalition verified.

  • Moko

    Medical-grade Manuka honey skincare for dogs, from the same certified New Zealand source as their human product line (First Honey). Vet-approved formulas for hot spots, wounds, paw balm, and ear care with natural antibacterial and anti-inflammatory properties. Named for an abandoned Aussie Doodle who found his forever home. Made in Tennessee.

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